Dan Griffiths ‘On The Level’

9^th – 17^th June

In response to the subject proposed by I.D.E.A.London of

‘challenging the nature of the ICA, and indeed the wider

issue of the art institution’ Dan Griffiths has produced

a watercolour drawing. He has employed acronyms and

initialisms of various worldwide art institutions and

placed them in a triangle, or pyramid format, flat on

the page. The enigmatic text hints at the coded nature

of the art establishment and its elite. It is also scored

through to suggest a rejection.

The piece is hung inside the ICA’s director’s office for

the duration of I.D.E.A.London, beyond the publicly accessible

areas. It is for the director’s eyes only. A photograph

documenting the drawing in the office will be displayed

elsewhere in the building for the public to view.