I.D.E.A.London is the culmination and continuation of research exploring current institutional conditions within the arts. The project participants will be squatting at the ICA. By placing ourselves within the institution, yet remaining autonomous, I.D.E.A.London aims to challenge contemporary institutional processes through collaboration with artists and other practitioners.

The spaces for artistic production and showcase
What is the ideal space for displaying creative production or in fact, can there be one single space in a time when the possibilities of alternative spaces are perhaps rendering the traditional white cube conventional?

The Artist Organisation
Curators aim to make places and spaces for artists to produce, but what happens when artists make and renegotiate these places or develop new art institutions outside the traditional art “system”? The Process Room allows for direct engagement with current artistic practice, by inviting artist/curators, and artists who use social processes as their material and look at the relationships and structures already present within the ICA, making the process of curation into the outcome of the project.

Cross-City Curatorial and Artistic Discourse
The exploration of alternatives to the institutional models of exhibition is a common practice of both artists and curators. One of the successful aspects of off–site projects is the convergence between context and content of work. How do art institutions create and keep their own identity? Is it just branding or does the community make the institution?

I.D.E.A.London
ICA
The Mall
London SW1Y 5AH

0796-752 6670
idealondon@gold.ac.uk

I.D.E.A.London is a curatorial project by MA Curating students at Goldsmiths College and it emerges from a series of seminars with the Exhibitions Department of the ICA.