Co-founders: Drs French, Polovina & Vile.
o The smallest unit of meaning.
o Is a function that associates a label (signifier) with a cultural unit that acts as the signified
Icon - Displays Some characteristic with the signified
Index - Signifier and signified are bonded together through a causal relationship
Symbols - Signified and signifier have an arbitrary connection
Computer based signs: hypertext links, icons, site branding, navigation controls, metaphor used (higher level sign systems) images, GIFs, animated objects, etc.
Communication, meaning-making and culture are linked through a belief in a shared understanding of signs.
Any semiotic element (sign or text) has at least two planes, an expression in the semiotic plane and a content in the mimetic plane.
Each semiotic element may be read in any number ways other than that intended by the author.
Texts and signs offer statements at a level of power and solidarity, and ideology.
There are three main categories of sign Icon, Index, Symbol. (Any sign may contain elements of all of these.)
Signs are not static, their meaning and their place in meaning making changes for individuals through time, cultural contexts.
To build or evaluate a web-site using the semiotic lens (analytic stance) is to:
1. Look at the site as a self-referential sign system
2. Realise that your interpretation is one of many possible interpretations....depending of you, your prior experience of similar sites, your cultural background
3. Perceive site content as a media experience: a rich mix of sign types, metaphor and meanings
4. Realise that subtle aspects of site sign deployment (design) can effect usability, trust and security, branding, ....cultural
Organisational/Enterprise Level Computer Semiotics
Concepts of Trust and Security
1. Requirements Elicitation: Apply semiotic analysis of stakeholders. Check status and validity of shared meanings.
2. HCI Design 3 Surface level-complexity: Undertake detailed semiotic analysis of signs / systems employed.
3. HCI implementation Development and Validation of interface, semiotic compatible development tools. Cyber-security aspects.
4. Post-implementation: Use a Semiotic Review Check-list to ensure that the system is potentially maintainable/E-trustworthy/Fit-4-Purpose for n-Tier Enterprise Architectures.
Mingers, John; Willcocks, Leslie (2017) "An integrative semiotic methodology for IS research", Information and Organization. 27. 17-36. 10.1016/j.infoandorg.2016.12.001.
Muhammad Nazrul Islam (2013) "A systematic literature review of semiotics perception in user interfaces", Journal of Systems and Information Technology, Vol. 15 Issue: 1, pp.45-77, https://doi.org/10.1108/13287261311322585
French, Tim; Polovina, Simon; Vile, Adam; Park, Jack (2003) "Shared Meanings Requirements Elicitation (SMRE): towards Intelligent, Semiotic, Evolving Architectures for stakeholder e-mediated communication", Using Conceptual Structures: Contributions to ICCS 2003, Bernhard Ganter, Aldo de Moor (Eds.), Shaker Verlag, 57-68.
French, Tim; Polovina, Simon (2002) "Shared Meanings Requirements Elicitation and Evolution (SMREE): A Candidate Semiotic DNA for Software Development Success?", Symposium on Software Evolution and Evolutionary Computation, C. L. Nehaniv, M. Loomes, P. Marrow, P. Wernick (Eds.), EPSRC Network on Evolvability in Biological & Software Systems, 7-8 February 2002, 24-25.
French, Tim; Polovina, Simon (2000) "The Shared Meanings Design Framework (SMDF): Semiotics in HCI Design and Development at Last?", Proceedings of Human Computer Interaction 2000, University of Sunderland, 5-8 September 2000, volume II, BCS (British Computer Society).